New Marketing - Trends and Insights

Tuesday, September 25, 2007

iPhone... or just iHype?

I wanted the iPhone to have it all.
Thus I became really, really disappointed.
Maybe I did not need to wish for the iPhone to have it all to be disappointed. In fact, it would be enough for me to want the iPhone to have:

1. enough memory (even for the contacts only)
2. possibility of expanding the available memory (you know, those small flash cards?)
3. flash for the pictures
4. video recording possibility
5. 3G capability
6. a fully functional software

for me to be absolutely disappointed!
But seriously, folks: I am going to buy an iPhone. Of course! It's beautiful!
I am going to buy it second-hand (they will be quite cheap very soon) and place it on a nice stand in my desk. Everyone will be drooling and envying me! But use it, no way!
Simply, another "geek icon" which has the advantage of being also a "fashion icon".
Not a "usage icon"! Come on, what was Apple thinking?
Oh, since now the buzzword is 'convergence', let´s converge the iPod with a cellphone!". Sorry, the "traditional" cellphone manufacturers have done it brilliantly years ago. Sorry, Apple...

Check the competition: in what is the iPhone netter than, for instance, the Nokia N95?
Because that is the question!

... and what about the distribution strategy? It won´t work in Europe, first of all, because there are more than two operators per country... and not even Vodafone has a centralised strategy!
The biggest operator in Latin America, Vivo, does not believe in it. Neither do I. Really!

Now there are news of a gPhone! Cool! Now phones can be evil too! :D
More on that on a separate entry!

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